Ten cases. Real work from campaigns shipped across Hong Kong, 2024–2026. Brand films, KOL systems, AI reels, OOH, NPD launches. Humans directed every one. AI flew the distance.
MEHK's 60th anniversary brand film — the quiet daily presence of a Mitsubishi Electric AC across three generations of one Hong Kong family. Changes for the Better, rendered as one boy at a desk, drawing.
Two consecutive Okamoto NPD launches: 0.01 LRL Large with a cinematic whale-and-couple hero, then 0.02 RL Hydro with high-contrast water-and-talent. Talent KV, product KV, TVC, OOH 4-sheets, bus body, EC rollout.
AEON Purple Card reposition around the 食 · 住 · 行 rebate proposition — 6% on mobile pay, 2% baseline. Two KV systems, character-led with the antlered AEON mascot, brand TVC, digital and EC suite.
Three Kobayashi sub-campaigns in parallel: Sawaday Parfum Noir (premium dark florals, Japan No.1), Mouthguard Cleanser (clinical blue, 99.9% antibacterial), Heelcare Stick (skincare close-up). Three categories, three distinct art directions, one studio.
YAS's FLY insurance series — two cinematic brand films (Japan, then the universal FLY anthem), plus a year-long social system of reels and feed posts. Made micro-insurance feel like a travel app, not a finance product.
Two HK fintech brands, one Greater Bay Area campaign. Every HKD$1 spent on AlipayHK across the border returns 20× free YAS travel coverage — no registration, zero fuss. AI-composited KV hero, bilingual OOH across bus shelters and taxis citywide.
“The human sets the standard. The machine never forgets it.”
“Taste is the only thing AI cannot generate from scratch. That’s why you need us.”
Two waves: the Honey Collagen "Blossom From Within" product launch (TVC, KV, KOL, micro-influencer rollout) and a 2024 series of AI-generated reels for the Mānuka Honey hero line — including recipe shoots and seasonal social content.
Alcon Precision1 contact lens launch with three MIRROR members — Keung To, Anson Lo, Lokman. Three 15-second talent films, individual KVs, premium collectibles, and in-store standees up to 1.8m. The campaign that put a daily disposable lens in the hands of every MIRROR fan in HK.
Bottle of Bread — Hong Kong's first upcycled craft beer, brewed from unsold bread from 7-Eleven and Maxim's bakeries. We named it, designed the identity, built the brand world, and shot the launch. AI-led visuals, real bread, real beer.
Nitori HK's 2026 Year-of-the-Horse Lunar New Year campaign — six POSM key visuals spanning cookware, sleep, travel, cleaning, soft toys, and fragrance. A Cantonese pun system turns every category into a New Year blessing. Supported by micro-influencer activations.
POSM & social-only — no broadcast film.
Open the case →Plus work for Kao, Lee Kum Kee, Liese, Danone, Novartis, CooperVision, Embryolisse, Unilever — see all clients →