Kaprice started in 2014 — a flat in Sheung Wan, a printer that jammed, and a client list of one.
Over a decade later, we operate out of Hong Kong. We have shipped campaigns for Mitsubishi Electric and Okamoto and AEON Credit and Comvita and the Hong Kong arms of Kao and Bioré and Curél. We named a beer made from leftover bread. We put three MIRROR members in front of a contact-lens campaign and a humpback whale behind a condom. We enjoyed it.
In 2024 we started using AI properly — not as a feature, as a colleague. Comvita's reels that year were Server-led. AlipayHK × YAS's hero was AI-composited. Half of last year's storyboards were drafted by a fine-tuned model that knows Cantonese cadence better than half of LinkedIn.
In 2026 we made it official. Every brand we work with now gets a private model — what we call a Kaprice Server. Our humans direct it. The Server scales it. The taste, still ours; the tireless production, no longer ours alone. That's the agency.
“We don’t use AI to go faster. We use it to go further — past the point where human energy alone runs out.”
in a flat in Sheung Wan
香港 Hong Kong
across HK, JP, TW & SEA
Office 303, 8 Queens Road East
Wan Chai, Hong Kong
by appointment
22.3°N · 114.1°E
Strategy and direction live with our humans. The Server only generates what a human has briefed and will sign for. We have never shipped a campaign a person at Kaprice didn't put their name to.
We write you a brief before we cash a deposit. If we can't write a sharp one, we don't take the project. This has cost us money, twice. Worth it both times.
Every asset that goes out the door has a credit, including the Server. If a face is generated, we mark it. If a line is human, we mark that too. Audiences are not stupid.
Every brief gets a human reply within two working days, even the ones we say no to. Especially those. The Server has a draft folder. It does not have outbox access.
Send a portfolio and a paragraph. We don't take CVs and we don't do AI screening.