思考は人間。量産は機械。一つの工房、二つの心。
— I N D E X / 0 0 / H O M E
a studio & a server, since 2014.
EST 2014 · RECONFIGURED 2026 · 香港 HONG KONG

Kaprice, a studio that runs on a server.

We are a Hong Kong studio practicing AI-augmented brand work. Strategy and direction live with our humans. Volume, variation, and the hundredth pass live on a private engine, tuned to your brand. The result is craft at campaign speed.

— SCROLL FOR THE INDEX ↓
YAS·AlipayHK·Comvita·Mitsubishi Electric·Okamoto·AEON Credit·Kobayashi·Alcon·BOB HK·Nitori·Kao·Bioré·Curél·Liese·Danone·Novartis·CooperVision·Embryolisse·Unilever·Lee Kum Kee·
01
— W H A T W E D O
Human imagination leads. AI executes at a scale no studio could reach alone.

The idea is human. The scale is not.

— A / HUMAN always ours.
  1. A1Insights & strategyhuman-only
  2. A2Creative directionhuman-only
  3. A3Concept & the first linehuman-only
  4. A4Media & connectionshuman-only
  5. A5KOL & talent relationshuman-only
— B / AI + PRODUCTION at scale.
  1. B1AI video & reelsgenerative
  2. B2Visual design & KVon-brand
  3. B3Copywriting & localisationZH·EN·JP
  4. B4Analytics & optimisationdata-led
  5. B5OOH, POSM & social360°
See all services →
02
— I N D E X / W O R K

Three of fifteen,
recently shipped.

The full case index — across brand, digital, OOH, AI production and KOL — is one click away.
All work ↗
Comvita — Honey Collagen Campaign
C A S E / 01 COMVITA · 2024 · AI + KOL

Honey,
made by machine.

Full-year campaign for Comvita HK — AI-generated reels, recipe shoots, KOL activations and a collagen product launch. Nature's logic, amplified by ours.

Open the case →
C A S E / 02 BOB HK · 2024 · 7-ELEVEN × MAXIM'S

Bread
in a bottle.

Launch campaign for Hong Kong's first upcycled craft beer — a 7-Eleven and Maxim's Group sustainability collaboration. Branding, film, and a story worth telling.

Open the case →
BOB HK — Bottle of Bread · 7-Eleven × Maxim's
Okamoto — 0.01 LRL Campaign · 大碼激水潤
C A S E / 03 OKAMOTO · 2024–25 · 2 NPD

Two-tenths
of a millimetre.

Two consecutive NPD launches — the cinematic 0.01 LRL whale shot, then the 0.02 RL water-and-talent treatment. KV, TVC, OOH, bus body. Category-led, never apologetic.

Open the case →
— I N D E X / 0 3 / S T U D I O
Where creative imagination meets machine precision.

AI-augmented.
Human-directed.
Since 2014.

— FOUNDED
2014
in a flat in Sheung Wan
— STUDIO
IMPK
香港 Hong Kong
— CAMPAIGNS DELIVERED
150+
across HK, JP, TW & SEA
— I N D E X / 0 4 / B E L I E F

A belief, held firmly.

Creativity is still human.

But the gap between idea and execution
has never been smaller.

At Kaprice, humans lead.

AI flies the distance.

IMPK & team. Spring 2026.
“
— O N H U M A N S & M A C H I N E S

“The machine learned our language. We still decide what to say.”

— Creative Director · Kaprice

“Imagination has no throughput limit. That’s where we begin. The Server handles the rest.”

— Strategy Lead · Kaprice

“The best campaigns we’ve made this year couldn’t have existed without AI. Or without us.”

— IMPK · Founder
hello.
— I N D E X / 0 5 / C O N T A C T

Let's build
something bold,
together.

— A BRIEF, A PROBLEM, A FEELING

Bring us a brand challenge, a campaign brief, or just an instinct. We'll take it from there.

Brief us ↗ [email protected]
— STUDIO
Office 303, 8 Queens Road East
Wan Chai, Hong Kong
by appointment
— ELSEWHERE
Instagram, sparingly
LinkedIn, when we have to
no TikTok, by choice