To boost the brand awareness and authority of Curél among sensitive skin customers, positioning its products as the Dermatologically-tested solution of skin problems.

We developed a series of solution-based videos to illustrate how Curél products may address various customers pain points and treat sensitive skin conditions in different settings. In each video, the tagline "Curél, Cure, and Well" answered all of the skin concerns, echoing the brand name whilst reinforcing the branding.